The fund is expected to put as much as $1 million into every minority-owned cannabis business it helps to fund. In addition to the $10 million fund for minority businesses, part of the TPCO deal requires the company to put 2 percent of annual net proceeds into the fund. Both The New Yorker and Architectural Digest wrote about MonogramвЂ™s latest ad campaign, which mimics the works of Slim Aarons, who became famous in the mid-20th century photographing вЂњattractive people doing attractive things in attractive places.вЂќД«ut part of Jay-Z's message from the start of entering the industry has been on social equity. Monogram has received major publicity in recent months. Rather than use percentages for THC potency, Monogram lists its products in three categories: Light, Medium and Heavy. The Monogram line is small batch cannabis allowing the company to вЂњfind the nuance between harvests' ' and bring the most out of every flower. Jay Z also has launched Monogram, his own line ofВ cannabis products. Promoting social equity in the cannabis industry. RELATED: Ellen DeGeneres Tells Millions That She's Tried Cannabis-Infused Tonic Part of the new venture included The Parent Company Social Equity Ventures, a corporate venture fund investing in Black-owned and minority-owned cannabis businesses. WeвЂ™re creating something people can trust and weвЂ™re investing in our future, our people, and our communities.вЂќ The brands we build will pave a new path forward for a legacy rooted in equity, access, and justice. In November 2020, Jay Z was named Chief Visionary Officer for The Parent Company (TPCO), a vertically integrated cannabis company created by Jay-Z's Roc Nation company and two California-based companies, Caliva and Left Coast Ventures.ДЄt the time of the announcement of TPCO, Jay Z said: вЂњAlthough we know we canвЂ™t fully redeem the injustices created by the вЂwar on drugsвЂ™, we can help shape a brighter and inclusive future. Lately, heвЂ™s had a lot of opportunities to do just that. Striving for more minority-owned businesses is a note Jay Z hits regularly when he makes a move in the cannabis business. Jay Z launched his own line of cannabis products late in 2020. RELATED: Ricardo Willis Becomes First African-American CEO of a Cannabis Vape Company вЂњWe were the ones most negatively affected by the war on drugs, and America has turned around and created a business from it thatвЂ™s worth billions.вЂќ вЂњItвЂ™s really unbelievable how that can happen,вЂќ he told the Wall Street Journal. HeвЂ™s motivated by the small number of people of color who own cannabis businesses, even though they were disproportionately punished during the War on Drugs era. The rap mogul has his own line of cannabis products, a job as a chief brand strategist with one of the industryвЂ™s biggest companies, and a fund to help others realize their cannabis business dreams.Д¬onsidered one of the greatest rappers of all time-and a role model for artists looking to move into business, which heвЂ™s done successfully for years -Jay Z (born Shawn Carter) wants to give a hand to other Black and minority weed entrepreneurs. With all apologies to the horde of celebrities now in the weed business, no one is hotter (or busier) at the moment than Jay Z.

Entrepreneur jay z